Joining the dots between culture, community and creative.
Joining the dots between culture, community and creative.
A unique trip to Nepal, saw myself, a photographer and 3 models trek the foothills of the Himalayas and explore the vast city of Kathmandu to shoot the latest outdoor lifestyle campaign for The North Face. The Khumbu collection, which aptly takes its name from the basecamp of Mount Everest, is inspired by the colourful prayer flags of Nepal and features a range of jackets, tees, accessories and luggage. Shot by renowned street style photographer @theurbanspotter, the campaign featured globally across advertising, press, retail and social. My responsibility was to produce the entire campaign from concept development through to creative direction, casting, styling and seeding.