Joining the dots between culture, community and creative.
Joining the dots between culture, community and creative.
June 2018 saw the year’s final drop of the Air Max 98. To celebrate, I worked with Nike and LAW Magazine to host the ultimate homage to 90s car culture at 18montrose. The event saw the premiere of LAW Magazine’s campaign film for Nike as well as music from Drum n’ Bass heavyweight Grooverider. I worked with LAW in producing exclusive event stickers and T-shirts which were gifted to guests (and consumers through an online giveaway). Flyposting around town rose awareness in advance whilst the fleet of modified BMWs parked outside created the requisite impact on the night. We collaborated with Ciroc to co-brand bottles for the bar and personalised ones for talent. The results were a widely talked-about and hyped event with a lasting legacy created through the content and merchandise produced.