Air Max Day 2019
A day of activations in store at 18montrose to celebrate Air Max Day 2019. Consisting of a live panel discussion hosted by Miniswoosh of UK6 podcasts and featuring veteran collector Steve Bryden and sneaker aficionados Debbie Bailey, Meg Teksir and Geoffrey Yam. Sneakers ER hosted a pop-up sneaker cleaning service whilst the panel donated rare and unique limited edition Air Max for the retrospective exhibition. Partnerships with Havana Rum and Meatliqor ensured all were fed and watered. The free screen printing workshop created queues out the door so everyone could pick up their bespoke Nike Tee. The live panel discussion was then published shortly after on the UK6 podcast channel for all to hear.